The North Face Victor was kind enough to let us meet with Mike Wolfe this morning and we had a chance to sit and talk with the District Manager Tom Zullo.
Tom, we are happy The North Face here in town as it adds to the outdoors appeal this area has, but why Rochester? Why Victor?
Well, the store here (which is a new build) is really designed to look and feel outdoorsy and the aesthetic of it fits in so well with what is going on around it in Victor. Other than that, the Northeast has been good to The North Face. While we are an all year brand, with gear and clothes for all seasons, sometimes people associate us as a “winter” brand and so we do really well in the colder climates such as Victor.
There is a global movement towards outdoor activity, and we felt Victor, and Rochester are helping to lead the way with that. The Finger Lakes, Lake Ontario, Ski Country, and runners like yourself make up a big population of who we hope to serve!
What can we expect The North Face to bring to the Rochester region?
Well we hope to continue to offer events like this weekend, but also notice that we are an endurance brand, we hope to bring that attitude to the area. That people can and should push themselves and get out and enjoy the outdoors that surround us. We have fantastic partnerships in many retail areas in Rochester but this store is our entire brand. Everything you need is here.
We went inside to check it out, and we agree.. Everything you need to enjoy the outdoors is right there in the store! Stop by and check them out:240 High Street in Victor, NY