Medved shines the spotlight on you

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This past weekend Medved and their management team were nice enough to allow us time to sit down with Ultra Running Star Krissy Moehl for an exclusive interview. We brought you that interview, and now we would like to tell you a little bit about the store behind that interview.

Medved Running and Walking Outfitters is a family owned business that has been operating in Rochester since 1984. They have a strong sense of community that is evident through the events and races that they put on for the area.

From the Medved site :

Over the years, our merchandise assortment has grown beyond our running roots. Besides a large selection of running footwear, apparel and accessories, we carry sandals, hiking boots, casual shoes, cross training and tennis shoes. We also carry a large assortment of outdoor lifestyle apparel.

If you like being active in the outdoors, or if you just want to be fit properly for a pair of shoes, we hope that you will let us help you.

We had an opportunity to sit down with Mort Nace the stores General Manager as well as a local trail running guru to talk a little bit about the store, Krissys visit, and the Medved Endurance Project.

Tell us a little bit about the store – What makes Medved special?

Medved is not just a running store – We like to think of ourselves as an outdoor and endurance headquarters. What makes us special though is how much we care about the local community. We live here, many of us grew up running here. There is a certain level of friendship that comes out of people who come to our events.

We give back to the community, it can sometimes be via food drives, it can be with the many races we host, or it can be simply through events like this, where for no cost to the community, people can come in and meet the stars and learn a little from people like Krissy Moehl!

Tell us some about the Medved Endurance Project.

A few years ago, we began thinking about a project that could test peoples limits, bring together a community of like minded people, offer training opportunities, and let people who may have never met out on the roads or trails come together and forge relationships that would last (hopefully) forever.

We went to the Outdoor Retailer Show and Patagonia, one of the brands we love to carry here at Medved, and when we met with them, they were open to helping us find an ambassador of the project. That turned out to be Krissy Moehl.

Our biggest hope with this project though is that people would challenge themselves. If they only ran roads we wanted them to try trails. If you could only run a 5k, we would help you get to that 10k, 1/2 marathon, etc.

We have seen many people test their limits with us through this project and we were excited to offer it to the community.

What does it mean to bring a runner like Krissy to the area?

Well it is pretty exciting to be honest. It is something we really wanted to do for the members of the endurance project and something that we thought would really benefit the overall running community here in Rochester. Events like this have the opportunity to really motivate the every day runner and that is who we love to work with here at Medved.

Can you let us know a bit about some of the  off road events you have lined up for this winter that our readers may be interested in?

Our schedule (which is located here)  looks like this: 
1/5/13 Frozen Assets 5K Snowshoe Race (Harriet)
1/19/13 Medved Winter Challenge, two person four hour winter adventure race (Mendon Ponds)
1/20/13 Mendon Winterfest Snowshoe Race 5K, 10K (Mendon Ponds)

2/2/13 Cast A Shadow 5K, Six Hour Snowshoe Race and Relay

**new this year, a short distance race added in the AM**, otherwise our main event is at 2 PM with three person teams and solo racers compete over a set course (2 – 2.5 miles in length) racing to complete the most laps.


We at TrailsRoc would like to give a heartfelt thank you to the crew at Medved for taking the time to sit with us and for allowing us to have so much time to sit and talk with Krissy about her running adventures. We hope you are as motivated by these events as we are, and we look forward to seeing you out on the trails!