Who We Are

It all began back in 2012… 4 like-minded, Rochester area athletes scratched their heads…

“How is it possible that the Rochester and Finger Lakes Region has such world class trail running and yet… there’s no website collecting all the information in one place and promoting trail running?”

#TrailsRoc was born on an idea and a dream. Meet the current board and learn about our history below.

Our Board

Eric Eagan

President and Founder

Eric is an avid and passionate runner living in Greece, NY. Eric tells his stories about the Western NY running scene in a unique way while sprinkling in his goals of motivating others to start running, keep running and love running. When Eric is not running or writing about running (check out trailmethods.com), he is hiking the Adirondack Mountains, the Finger Lakes Trail, snowshoeing the trails and hills of Western NY, or canoeing the waterways of New York State.

Eric Eagan

President and Founder

Eric is an avid and passionate runner living in Greece, NY. Eric tells his stories about the Western NY running scene in a unique way while sprinkling in his goals of motivating others to start running, keep running and love running. When Eric is not running or writing about running (check out trailmethods.com), he is hiking the Adirondack Mountains, the Finger Lakes Trail, snowshoeing the trails and hills of Western NY, or canoeing the waterways of New York State.

Sheila Eagan

Secretary and Treasurer

When she’s not running or hiking with Eric, Sheila’s probably coming up with fun new race ideas, baking for post-run snacks, dancing around the kitchen or reading a book. Sheila is the Race Director for Many On The Genny, a 40-mile ultra in Letchworth State Park.

Sheila Eagan

Secretary and Treasurer

When she’s not running or hiking with Eric, Sheila’s probably coming up with fun new race ideas, baking for post-run snacks, dancing around the kitchen or reading a book. Sheila is the Race Director for Many On The Genny, a 40-mile ultra in Letchworth State Park.

Jeffrey McBeth

Technology and App Coordinator

Jeff doesn’t like talking about himself. Just about anything else in this universe, though, and he’s in. He is however a father of 3 beautiful children and husband to one of the most caring women we have ever met.

Jeffrey McBeth

Technology and App Coordinator

Jeff doesn’t like talking about himself. Just about anything else in this universe, though, and he’s in. He is however a father of 3 beautiful children and husband to one of the most caring women we have ever met.

Todd Beverly

Trail Maintenance Co-Coordinator

When he’s not working on trails or running on them, he enjoys bicycling and hiking. Rumors that he can fell trees by looking at them may or may not be exaggerated. He has never heard a dad joke that he doesn’t like…

Todd Beverly

Trail Maintenance Co-Coordinator

When he’s not working on trails or running on them, he enjoys bicycling and hiking. Rumors that he can fell trees by looking at them may or may not be exaggerated. He has never heard a dad joke that he doesn’t like…

Steven Dailey

Group Run Coordinator

Steven has been part of #TrailsRoc since 2013.  Though he is an avid and passionate trail runner, Steven is most proud of the community of friends, now family he has been able to cultivate over the years.  As a member of the #TrailsRoc Board, Steven hopes to foster more connections within the local community as a trail ambassador.  When Steven is not running, you’re likely to find him swimming at Durand, hiking in the Adirondacks, or getting in a strength training session at the gym.  No matter where he is, he’s always surrounded by friends and family. ❤ ❤️

Steven Dailey

Group Run Coordinator

Steven has been part of #TrailsRoc since 2013.  Though he is an avid and passionate trail runner, Steven is most proud of the community of friends, now family he has been able to cultivate over the years.  As a member of the #TrailsRoc Board, Steven hopes to foster more connections within the local community as a trail ambassador.  When Steven is not running, you’re likely to find him swimming at Durand, hiking in the Adirondacks, or getting in a strength training session at the gym.  No matter where he is, he’s always surrounded by friends and family. ❤ ❤️

Shea Coleman

Trail Connoisseur

Shea enjoys leading group runs and sharing new trail experiences with her friends. Shea also likes to
encourage her friends (and sometimes strangers) to go out of their comfort zones and sign up for the big
races they’ve been thinking about. Although Shea’s main passion is trail running, she also enjoys
spending time mountain biking or kayaking and has participated in several adventure races. Shea also
spends time running with and training her cattle dog mix and volunteers as a dog foster parent.

Shea Coleman

Trail Connoisseur

Shea enjoys leading group runs and sharing new trail experiences with her friends. Shea also likes to
encourage her friends (and sometimes strangers) to go out of their comfort zones and sign up for the big
races they’ve been thinking about. Although Shea’s main passion is trail running, she also enjoys
spending time mountain biking or kayaking and has participated in several adventure races. Shea also
spends time running with and training her cattle dog mix and volunteers as a dog foster parent.

Jonathan Westfall

Social Media Coordinator

Jon is an ADK 46’r, avid outdoor enthusiast, trail runner, kettlebell instructor and involved in most anything else fitness/movement related. His first ever ultra-distance trail race was in 2021 at MOTG and he’s been “hooked” ever since and a regular at many #TrailsRoc races. He spent the first 25+ years of his professional life working in marketing/graphic design before making the jump to the highly lucrative and glamorous field of human services. Now the Executive Director/CEO of a local non-profit organization called ROCovery Fitness, which promotes a fitness pathway of recovery from substance use disorders and mental health challenges through community, connection and a shared interest in health and fitness.

Jonathan Westfall

Social Media Coordinator

Jon is an ADK 46’r, avid outdoor enthusiast, trail runner, kettlebell instructor and involved in most anything else fitness/movement related. His first ever ultra-distance trail race was in 2021 at MOTG and he’s been “hooked” ever since and a regular at many #TrailsRoc races. He spent the first 25+ years of his professional life working in marketing/graphic design before making the jump to the highly lucrative and glamorous field of human services. Now the Executive Director/CEO of a local non-profit organization called ROCovery Fitness, which promotes a fitness pathway of recovery from substance use disorders and mental health challenges through community, connection and a shared interest in health and fitness.

Our History

Special thanks to our founding board members:

Eric Eagan
Sheila Eagan
Sean Storie
Ben Murphy
Ron Heerkens Jr.
 
We would not be who we are without their involvement!

Picasso

Our First #TrailsRoc Mascot

Picasso was a constant at every #TrailsRoc event or race for many years, always tagging along with his owners, Eric and Sheila. He loved being outside and supporting everyone, and even though he isn’t with us anymore, we know a part of Picasso is still running alongside us at every race!

Shout-Out a Runner!

Do you know someone tackling a big race or who just reached a goal? We want to know about it so we can highlight local runners and all of their achievements!