Who We Are
It all began back in 2012… 4 like-minded, Rochester area athletes scratched their heads…
“How is it possible that the Rochester and Finger Lakes Region has such world class trail running and yet… there’s no website collecting all the information in one place and promoting trail running?”
#TrailsRoc was born on an idea and a dream. Meet the current board and learn about our history below.
Our Board
Eric Eagan
President and Founder
Eric is an avid and passionate runner living in Greece, NY. Eric tells his stories about the Western NY running scene in a unique way while sprinkling in his goals of motivating others to start running, keep running and love running. When Eric is not putting on races, running, writing about running, or reading about running, you can find him on his mountain bike in the summer or on skates and skis all winter!
Eric Eagan
President and Founder
Eric is an avid and passionate runner living in Greece, NY. Eric tells his stories about the Western NY running scene in a unique way while sprinkling in his goals of motivating others to start running, keep running and love running. When Eric is not putting on races, running, writing about running, or reading about running, you can find him on his mountain bike in the summer or on skates and skis all winter!
Sheila Eagan
Secretary and Treasurer
When she’s not running or hiking with Eric, Sheila’s probably coming up with fun new race ideas, baking for post-run snacks, dancing around the kitchen or reading a book. Sheila is the Race Director for Many On The Genny, a 45-mile ultra in Letchworth State Park and proud mom to 2 beautiful twin boys, Quinn and Finn
Sheila Eagan
Secretary and Treasurer
When she’s not running or hiking with Eric, Sheila’s probably coming up with fun new race ideas, baking for post-run snacks, dancing around the kitchen or reading a book. Sheila is the Race Director for Many On The Genny, a 45-mile ultra in Letchworth State Park and proud mom to 2 beautiful twin boys, Quinn and Finn
Jeffrey McBeth
Technology and App Coordinator
Jeff doesn’t like talking about himself. Just about anything else in this universe, though, and he’s in. He is however a father of 3 beautiful children and husband to one of the most caring women we have ever met.
Jeffrey McBeth
Technology and App Coordinator
Jeff doesn’t like talking about himself. Just about anything else in this universe, though, and he’s in. He is however a father of 3 beautiful children and husband to one of the most caring women we have ever met.
Todd Beverly
Trail Maintenance Co-Coordinator
When he’s not working on trails or running on them, he enjoys bicycling and hiking. Rumors that he can fell trees by looking at them may or may not be exaggerated. He has never heard a dad joke that he doesn’t like…
Todd Beverly
Trail Maintenance Co-Coordinator
When he’s not working on trails or running on them, he enjoys bicycling and hiking. Rumors that he can fell trees by looking at them may or may not be exaggerated. He has never heard a dad joke that he doesn’t like…
Steven Dailey
Group Run Coordinator
Steven has been part of #TrailsRoc since 2013. Though he is an avid and passionate trail runner, Steven is most proud of the community of friends, now family he has been able to cultivate over the years. As a member of the #TrailsRoc Board, Steven hopes to foster more connections within the local community as a trail ambassador. When Steven is not running, you’re likely to find him swimming at Durand, hiking in the Adirondacks, or getting in a strength training session at the gym. No matter where he is, he’s always surrounded by friends and family.
Steven Dailey
Group Run Coordinator
Steven has been part of #TrailsRoc since 2013. Though he is an avid and passionate trail runner, Steven is most proud of the community of friends, now family he has been able to cultivate over the years. As a member of the #TrailsRoc Board, Steven hopes to foster more connections within the local community as a trail ambassador. When Steven is not running, you’re likely to find him swimming at Durand, hiking in the Adirondacks, or getting in a strength training session at the gym. No matter where he is, he’s always surrounded by friends and family.
Shea Coleman
Trail Connoisseur
Shea enjoys leading group runs and sharing new trail experiences with her friends. Shea also likes to
encourage her friends (and sometimes strangers) to go out of their comfort zones and sign up for the big
races they’ve been thinking about. Although Shea’s main passion is trail running, she also enjoys
spending time mountain biking or kayaking and has participated in several adventure races. Shea also
spends time running with and training her cattle dog mix and volunteers as a dog foster parent.
Shea Coleman
Trail Connoisseur
Shea enjoys leading group runs and sharing new trail experiences with her friends. Shea also likes to
encourage her friends (and sometimes strangers) to go out of their comfort zones and sign up for the big
races they’ve been thinking about. Although Shea’s main passion is trail running, she also enjoys
spending time mountain biking or kayaking and has participated in several adventure races. Shea also
spends time running with and training her cattle dog mix and volunteers as a dog foster parent.
Jonathan Westfall
Social Media Coordinator
Jon is an ADK 46’r, avid outdoor enthusiast, trail runner, kettlebell instructor and involved in most anything else fitness/movement related. His first ever ultra-distance trail race was in 2021 at MOTG and he’s been “hooked” ever since and a regular at many #TrailsRoc races. He spent the first 25+ years of his professional life working in marketing/graphic design before making the jump to the highly lucrative and glamorous field of human services. Now the Executive Director/CEO of a local non-profit organization called ROCovery Fitness, which promotes a fitness pathway of recovery from substance use disorders and mental health challenges through community, connection and a shared interest in health and fitness.
Jonathan Westfall
Social Media Coordinator
Jon is an ADK 46’r, avid outdoor enthusiast, trail runner, kettlebell instructor and involved in most anything else fitness/movement related. His first ever ultra-distance trail race was in 2021 at MOTG and he’s been “hooked” ever since and a regular at many #TrailsRoc races. He spent the first 25+ years of his professional life working in marketing/graphic design before making the jump to the highly lucrative and glamorous field of human services. Now the Executive Director/CEO of a local non-profit organization called ROCovery Fitness, which promotes a fitness pathway of recovery from substance use disorders and mental health challenges through community, connection and a shared interest in health and fitness.
Pina Marseglia
Swag Queen
Pina loves being outdoors, in the woods, and running trails. #TrailsRoc believes in community and gives back and that is why Pina loves being a part of the organization. Her goal is to bring back the presence of #TrailsRoc orange to our local races and runs!
Pina Marseglia
Swag Queen
Pina loves being outdoors, in the woods, and running trails. #TrailsRoc believes in community and gives back and that is why Pina loves being a part of the organization. Her goal is to bring back the presence of #TrailsRoc orange to our local races and runs!
Our History
Special thanks to our founding board members:
Picasso
Our First #TrailsRoc Mascot
Picasso was a constant at every #TrailsRoc event or race for many years, always tagging along with his owners, Eric and Sheila. He loved being outside and supporting everyone, and even though he isn’t with us anymore, we know a part of Picasso is still running alongside us at every race!